Sunday, July 06, 2008

Talk: Designing Innovation for the 21st Century

Talk by Rune Fjord on how design principles are used to help organisations re-imagine the process of innovation on 4 July 2008 @ Suntec City (MOE EXCEL Fest)

  • 21st century design is about process design and product design
  • Functionality + Aesthetic
  • Intuitive - does not require user to figure how to use a piece of tool
  • Space as a Tool for Development - Impact of Space; Respect Diversity


  • Project hotel at the Danish Ministry of Economic and Business Affairs, Copenhagen, Denmark
  • "The 'Mind" - Central room in Mindlab. It looks cold and cool...
  • Inside the "Mind" - "The Mind" acts a vast whiteboard where one can write on all surfaces
  • Workstations that are mobile & flexible


  • An innovation centre at the science park SCION DTU in Hørsholm, Denmark, 2004.
  • The Momentum Tower
  • The Death Corridor - the entire corriodor (including the ceiling) is painted with punishing mysterious black
  • The Conference Room - with step-seats and a pond right in the middle to create the calming atmosphere (?)
  • The Screaming Room - as the name implies... to scream the lungs out... one good way to destress! hahaha..


  • In the Danish School system - compulsory 9-year education, starting from the age of 7.
  • In Folkeskole: Foundation - pedagogical educational tradition (versatile development, social qualities, democracy). The everyday life - "Method freedom" for the teachers; "equal dialogue" between pupils & teachers.
  • Average school size: 400 pupils (Smallest school: 4 pupils; Maximum goes up to 800-900)
  • Average class size: 20 pupils (max 28)
  • Basic Curriculum Humanities, Practical & Art Subjects, Sciences & Mathematics
  • Reading Tubes - bringing the playground indoor... where children can lie down to read
  • Reading area along the corridor & its cubicle... the partition provides some form of privacy while 2 having discussion.
  • A discussion area - when place strategically, can double up as a dining area (or vice-versa)
  • The library - a place where noise is permitted, yet provide a space for concentration
  • Discussion table in a room - an island set-up that comes with lots of curves
  • Another discussion corner for pupils and a meeting area for staff



  • Library is a space to activate knowledge - it's not just a physical storage of books
  • It should be a place that can talk, but also a place of concentration
  • Two looks of the library (A, B) - strong colours and lots of curves/slides

(f) LEGO

Other interesting concept...


  • Click HERE to see sggestions to different meeting room settings

Source: Bosch & Fjords (

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