Saturday, May 04, 2013

YouTube has displaced TV: Google’s Schmidt (Today, 20130504)


Lifted from the article:

“I thought that YouTube was like TV, but it isn’t. I was wrong,” said Mr Robert Kyncl, YouTube’s global head of content. “TV is one-way. YouTube talks back.”

Well, I think the key is WHO is using it, and next, whether the WHO knows HOW to HARNESS the features to bring out its POTENTIAL. I think the last part is the most challenging part, yet, it's where the breakthrough comes into the picture.

Well, I'm not talking about the "creation" aspect. If we were to move into "creation", then definitely "Youtube" will come with so much more features and potential that the TV can't provide.

For one who uses it to substitute a "TV", it's no other than a "TV".
However, for those who have been consciously looking at  features that it comes with, e.g. the feedback channel - there are 2 types now, at least, text and voice! I guess there are more to come. Then it's a matter of whether we have make good use of such features, even in our day-in-day-out activities. 

Back to the fundamental rule of operation - things around us behave in the way we "want" (or "make") them behave. So, it goes back to us... what's our MINDSET and OPENNESS, having the courage to take the 'road that's less travelled'. 

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